Most PMMs build decks.
I build revenue.
GTM strategy, positioning, lifecycle marketing, and revenue programs. Senior PMM, Lifecycle Lead, or Head of Marketing. 10+ years across B2B SaaS, startups, and consumer tech. US, Brazil, Europe.
Based in Rio de Janeiro, Brazil.
Brazilian and EU citizen. Right to work in Brazil and Europe. Available as a contractor globally. No US visa.
The problems I fix
No positioning
Your messaging is inconsistent across sales, website, and product. I build the positioning foundation that makes everything else work.
Pipeline not converting
Your funnel has leads but they don't close. I connect lifecycle strategy directly to pipeline and ARR.
No GTM direction
You have a launch but no motion. I define the GTM strategy, the ICP, the channel mix, and the activation sequence.
What you get when I take over
Independent thinking
I don't wait for briefs. I identify what needs to be done and build it.
Revenue language
I speak CRO, VP Sales, and CFO. Marketing metrics connected to ARR, NRR, and pipeline.
Global market depth
US, Brazil, LATAM, Europe. I've built GTM motions and lifecycle programs that work across fundamentally different buying behaviors.
AI-native execution
I use Claude, Perplexity, and Lovable as leverage, not novelty. AI cuts my research and build time in half and improves output quality.
What I've actually delivered
Lifecycle and positioning intervention protecting ~$160K ARR at a global B2B SaaS company.
Brand, GTM, and lifecycle built from zero. Six months. No budget. No existing brand equity.
Sales enablement and lead scoring built jointly with VP Sales. Marketing became the team sales actually called.
Where I've built
Things you're probably wondering
Worth sharing.
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